Comparison to Surrounding Areas
The median household income ($96,014) for 72704 is more than 72769 ($56,754), 72730 ($91,731), 72744 ($65,850), 72753 ($70,985), 72761 ($76,122), 72762 ($82,228), 72764 ($65,898), 72701 ($55,506), 72703 ($60,568), Washington County ($70,639), Benton County ($93,506), Farmington city ($90,469), Fayetteville city ($62,695), Johnson city ($95,844), and Tontitown city ($85,603).
| 72704 | $96,014 |
| Farmington city | $90,469 |
| Fayetteville city | $62,695 |
| Johnson city | $95,844 |
| Tontitown city | $85,603 |
| Benton County | $93,506 |
| Washington County | $70,639 |
Get Median Household Income for all Zip Codes in Arkansas.
The average household income ($121,011) for 72704 is less than the average household income for 72769 ($144,642), Benton County ($126,066), Johnson city ($157,615), and Tontitown city ($129,270). But it's more than 72764 ($90,281), 72753 ($88,998), 72761 ($90,839), 72762 ($112,786), 72701 ($83,230), 72703 ($101,781), 72730 ($104,018), 72744 ($85,446), Washington County ($98,731), Farmington city ($98,803), and Fayetteville city ($93,335).
| 72704 | $121,011 |
| Farmington city | $98,803 |
| Fayetteville city | $93,335 |
| Johnson city | $157,615 |
| Tontitown city | $129,270 |
| Benton County | $126,066 |
| Washington County | $98,731 |
Get Average Household Income for all Zip Codes in Arkansas.
The per-capita income for 72704 is $52,250. The per capita income ($52,250) for 72704 is less than the per capita income for 72769 ($58,492) and Johnson city ($55,297). But it's more than 72764 ($31,194), 72730 ($40,639), 72744 ($31,797), 72753 ($32,042), 72761 ($31,558), 72762 ($40,611), 72701 ($31,202), 72703 ($46,347), Washington County ($38,150), Benton County ($47,067), Farmington city ($39,670), Fayetteville city ($39,241), and Tontitown city ($51,810).
| 72704 | $52,250 |
| Farmington city | $39,670 |
| Fayetteville city | $39,241 |
| Johnson city | $55,297 |
| Tontitown city | $51,810 |
| Benton County | $47,067 |
| Washington County | $38,150 |
Get Per-Capita Income for all Zip Codes in Arkansas.
13.5% of households make over $200,000 a year. The percent high income households (13.5%) for 72704 is less than the percent high income households for Benton County (15.5%) and Tontitown city (19.1%). But it's more than 72769 (10.9%), 72753 (7.1%), 72761 (8.0%), 72762 (12.1%), 72764 (5.8%), 72701 (8.6%), 72703 (10.8%), 72730 (6.2%), 72744 (7.5%), Washington County (9.3%), Farmington city (5.2%), Fayetteville city (9.7%), and Johnson city (9.1%).
| 72704 | 13.5% |
| Farmington city | 5.2% |
| Fayetteville city | 9.7% |
| Johnson city | 9.1% |
| Tontitown city | 19.1% |
| Benton County | 15.5% |
| Washington County | 9.3% |
Get High Income Households for all Zip Codes in Arkansas.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 72704 | $46,439 | $110,931 | $118,459 | $60,473 |
| Farmington city | $64,117 | $91,636 | $105,238 | $49,883 |
| Fayetteville city | $31,982 | $74,065 | $85,271 | $56,041 |
| Johnson city | $84,118 | $89,527 | $99,462 | $-1 |
| Tontitown city | $95,375 | $120,602 | $184,722 | $46,807 |
| Benton County | $58,954 | $104,969 | $111,311 | $61,303 |
| Washington County | $39,336 | $79,535 | $84,580 | $55,171 |
Get Median Household Income by Age of Householder for all Zip Codes in Arkansas.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 72704 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 72704 | +/-$8,544 | +/-$9,571 | +/-$4,152 | +/-3.3% | +/-$14,787 | +/-$8,976 | +/-$16,398 | +/-$6,050 |
| Farmington city | +/-$6,578 | +/-$8,959 | +/-$3,790 | +/-2.7% | +/-$9,809 | +/-$12,743 | +/-$9,581 | +/-$30,315 |
| Fayetteville city | +/-$4,256 | +/-$5,171 | +/-$1,989 | +/-1.5% | +/-$6,166 | +/-$6,623 | +/-$7,819 | +/-$3,274 |
| Johnson city | +/-$13,379 | +/-$47,213 | +/-$16,711 | +/-5.6% | +/-$50,002 | +/-$10,363 | +/-$15,512 | +/-$-1 |
| Tontitown city | +/-$27,831 | +/-$21,276 | +/-$8,772 | +/-7.7% | +/-$39,928 | +/-$21,010 | +/-$146,858 | +/-$20,034 |
| Benton County | +/-$2,205 | +/-$3,579 | +/-$1,281 | +/-0.9% | +/-$10,698 | +/-$3,216 | +/-$4,246 | +/-$2,285 |
| Washington County | +/-$2,107 | +/-$3,170 | +/-$1,169 | +/-0.9% | +/-$4,532 | +/-$2,452 | +/-$5,523 | +/-$3,106 |