Comparison to Surrounding Areas
The median household income ($60,096) for 72768 is less than the median household income for 72715 ($82,447), 72736 ($79,209), and Benton County ($93,506). But it's more than 64854 ($44,490), 64863 ($58,906), and Sulphur Springs city ($41,324).
| 72768 | $60,096 |
| Sulphur Springs city | $41,324 |
| Benton County | $93,506 |
Get Median Household Income for all Zip Codes in Arkansas.
The average household income ($89,067) for 72768 is less than the average household income for 72715 ($132,727), 72736 ($98,509), and Benton County ($126,066). But it's more than 64854 ($64,636), 64863 ($88,197), and Sulphur Springs city ($60,530).
| 72768 | $89,067 |
| Sulphur Springs city | $60,530 |
| Benton County | $126,066 |
Get Average Household Income for all Zip Codes in Arkansas.
The per-capita income for 72768 is $37,881. The per capita income ($37,881) for 72768 is less than the per capita income for 72715 ($60,912) and Benton County ($47,067). But it's more than 64854 ($21,847), 64863 ($29,579), 72736 ($33,644), and Sulphur Springs city ($21,533).
| 72768 | $37,881 |
| Sulphur Springs city | $21,533 |
| Benton County | $47,067 |
Get Per-Capita Income for all Zip Codes in Arkansas.
9.7% of households make over $200,000 a year. The percent high income households (9.7%) for 72768 is less than the percent high income households for 72715 (11.2%) and Benton County (15.5%). But it's more than 64854 (1.8%), 64863 (5.8%), 72736 (9.1%), and Sulphur Springs city (0.6%).
| 72768 | 9.7% |
| Sulphur Springs city | 0.6% |
| Benton County | 15.5% |
Get High Income Households for all Zip Codes in Arkansas.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 72768 | $-1 | $47,417 | $92,765 | $-1 |
| Sulphur Springs city | $-1 | $-1 | $41,838 | $19,250 |
| Benton County | $58,954 | $104,969 | $111,311 | $61,303 |
Get Median Household Income by Age of Householder for all Zip Codes in Arkansas.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 72768 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 72768 | +/-$36,818 | +/-$27,058 | +/-$11,266 | +/-9.1% | +/-$-1 | +/-$41,022 | +/-$89,457 | +/-$-1 |
| Sulphur Springs city | +/-$12,409 | +/-$15,616 | +/-$4,729 | +/-0.9% | +/-$-1 | +/-$-1 | +/-$8,353 | +/-$6,286 |
| Benton County | +/-$2,205 | +/-$3,579 | +/-$1,281 | +/-0.9% | +/-$10,698 | +/-$3,216 | +/-$4,246 | +/-$2,285 |