Comparison to Surrounding Areas
The median household income ($61,020) for 32696 is less than the median household income for 32667 ($81,659), 34482 ($65,901), Raleigh CDP ($70,129), Williston city ($61,111), and Williston Highlands CDP ($79,662). But it's more than 32618 ($54,585), 32621 ($56,630), 32668 ($58,299), 32686 ($49,821), Marion County ($61,010), Levy County ($56,750), and East Williston CDP ($11,692).
| 32696 | $61,020 |
| East Williston CDP | $11,692 |
| Raleigh CDP | $70,129 |
| Williston city | $61,111 |
| Williston Highlands CDP | $79,662 |
| Levy County | $56,750 |
| Marion County | $61,010 |
Get Median Household Income for all Zip Codes in Florida.
The average household income ($94,975) for 32696 is less than the average household income for 32667 ($105,583), 34482 ($99,615), and Williston Highlands CDP ($160,528). But it's more than 32621 ($74,643), 32618 ($86,520), 32686 ($77,480), 32668 ($88,851), Levy County ($76,944), Marion County ($79,982), Williston city ($84,094), Raleigh CDP ($54,166), and East Williston CDP ($17,910).
| 32696 | $94,975 |
| East Williston CDP | $17,910 |
| Raleigh CDP | $54,166 |
| Williston city | $84,094 |
| Williston Highlands CDP | $160,528 |
| Levy County | $76,944 |
| Marion County | $79,982 |
Get Average Household Income for all Zip Codes in Florida.
The per-capita income for 32696 is $38,020. The per capita income ($38,020) for 32696 is less than the per capita income for 32667 ($49,688) and Williston Highlands CDP ($53,939). But it's more than 34482 ($37,299), 32618 ($37,832), 32621 ($29,793), 32668 ($36,895), 32686 ($32,058), Levy County ($33,050), Marion County ($33,539), East Williston CDP ($11,938), Raleigh CDP ($23,963), and Williston city ($31,590).
| 32696 | $38,020 |
| East Williston CDP | $11,938 |
| Raleigh CDP | $23,963 |
| Williston city | $31,590 |
| Williston Highlands CDP | $53,939 |
| Levy County | $33,050 |
| Marion County | $33,539 |
Get Per-Capita Income for all Zip Codes in Florida.
7.2% of households make over $200,000 a year. The percent high income households (7.2%) for 32696 is less than the percent high income households for 32667 (9.4%), 32668 (10.0%), 32686 (7.7%), 34482 (8.9%), and Williston Highlands CDP (11.8%). But it's more than 32618 (5.7%), 32621 (4.5%), Marion County (5.0%), Levy County (4.2%), Raleigh CDP (0.0%), East Williston CDP (0.0%), and Williston city (5.7%).
| 32696 | 7.2% |
| East Williston CDP | 0.0% |
| Raleigh CDP | 0.0% |
| Williston city | 5.7% |
| Williston Highlands CDP | 11.8% |
| Levy County | 4.2% |
| Marion County | 5.0% |
Get High Income Households for all Zip Codes in Florida.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 32696 | $41,250 | $72,392 | $62,434 | $48,990 |
| East Williston CDP | $-1 | $-1 | $2,499 | $22,500 |
| Raleigh CDP | $-1 | $23,380 | $-1 | $71,110 |
| Williston city | $-1 | $64,688 | $60,525 | $59,612 |
| Williston Highlands CDP | $-1 | $87,473 | $76,979 | $62,273 |
| Levy County | $64,464 | $72,020 | $58,760 | $47,356 |
| Marion County | $60,381 | $69,159 | $72,077 | $50,800 |
Get Median Household Income by Age of Householder for all Zip Codes in Florida.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 32696 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 32696 | +/-$8,410 | +/-$21,046 | +/-$8,098 | +/-3.6% | +/-$39,197 | +/-$21,946 | +/-$11,256 | +/-$9,012 |
| East Williston CDP | +/-$9,652 | +/-$7,806 | +/-$4,863 | +/-18.7% | +/-$-1 | +/-$-1 | +/-$-1 | +/-$15,855 |
| Raleigh CDP | +/-$32,963 | +/-$13,653 | +/-$8,144 | +/-19.0% | +/-$-1 | +/-$21,192 | +/-$-1 | +/-$764 |
| Williston city | +/-$5,351 | +/-$13,843 | +/-$5,890 | +/-4.6% | +/-$-1 | +/-$42,306 | +/-$13,901 | +/-$15,009 |
| Williston Highlands CDP | +/-$16,100 | +/-$89,742 | +/-$31,302 | +/-11.2% | +/-$-1 | +/-$29,806 | +/-$55,077 | +/-$40,216 |
| Levy County | +/-$4,509 | +/-$7,184 | +/-$2,939 | +/-1.2% | +/-$9,136 | +/-$4,143 | +/-$5,961 | +/-$6,584 |
| Marion County | +/-$1,361 | +/-$1,748 | +/-$689 | +/-0.5% | +/-$8,027 | +/-$3,025 | +/-$2,671 | +/-$1,773 |