Comparison to Surrounding Areas
The median household income ($86,941) for 96704 is less than the median household income for 96725 ($93,346), 96750 ($92,576), Captain Cook CDP ($108,675), and Honaunau-Napoopoo CDP ($93,929). But it's more than 96726 ($-1), 96737 ($45,841), 96772 ($48,914), and Hawaii County ($78,639).
| 96704 | $86,941 |
| Captain Cook CDP | $108,675 |
| Honaunau-Napoopoo CDP | $93,929 |
| Hawaii County | $78,639 |
Get Median Household Income for all Zip Codes in Hawaii.
The average household income ($130,551) for 96704 is less than the average household income for Honaunau-Napoopoo CDP ($157,793). But it's more than 96726 ($-1), 96750 ($123,354), 96772 ($70,516), 96725 ($114,911), 96737 ($58,532), Hawaii County ($106,719), and Captain Cook CDP ($128,734).
| 96704 | $130,551 |
| Captain Cook CDP | $128,734 |
| Honaunau-Napoopoo CDP | $157,793 |
| Hawaii County | $106,719 |
Get Average Household Income for all Zip Codes in Hawaii.
The per-capita income for 96704 is $46,244. The per capita income ($46,244) for 96704 is less than the per capita income for Honaunau-Napoopoo CDP ($56,885). But it's more than 96726 ($16,767), 96750 ($40,046), 96772 ($31,092), 96725 ($38,579), 96737 ($26,855), Hawaii County ($39,739), and Captain Cook CDP ($36,594).
| 96704 | $46,244 |
| Captain Cook CDP | $36,594 |
| Honaunau-Napoopoo CDP | $56,885 |
| Hawaii County | $39,739 |
Get Per-Capita Income for all Zip Codes in Hawaii.
16.8% of households make over $200,000 a year. The percent high income households (16.8%) for 96704 is less than the percent high income households for Captain Cook CDP (21.7%). But it's more than 96726 (0.0%), 96750 (15.0%), 96772 (5.8%), 96725 (13.2%), 96737 (2.2%), Hawaii County (12.7%), and Honaunau-Napoopoo CDP (10.6%).
| 96704 | 16.8% |
| Captain Cook CDP | 21.7% |
| Honaunau-Napoopoo CDP | 10.6% |
| Hawaii County | 12.7% |
Get High Income Households for all Zip Codes in Hawaii.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 96704 | $-1 | $115,250 | $79,817 | $88,750 |
| Captain Cook CDP | $-1 | $121,948 | $77,143 | $94,313 |
| Honaunau-Napoopoo CDP | $-1 | $-1 | $116,198 | $83,563 |
| Hawaii County | $39,615 | $83,291 | $87,275 | $69,877 |
Get Median Household Income by Age of Householder for all Zip Codes in Hawaii.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 96704 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 96704 | +/-$24,377 | +/-$28,278 | +/-$9,853 | +/-6.4% | +/-$-1 | +/-$50,927 | +/-$38,064 | +/-$39,655 |
| Captain Cook CDP | +/-$19,952 | +/-$18,354 | +/-$7,355 | +/-8.7% | +/-$-1 | +/-$32,627 | +/-$75,922 | +/-$26,695 |
| Honaunau-Napoopoo CDP | +/-$22,599 | +/-$76,426 | +/-$19,195 | +/-8.0% | +/-$-1 | +/-$-1 | +/-$56,686 | +/-$30,145 |
| Hawaii County | +/-$2,560 | +/-$3,557 | +/-$1,197 | +/-1.0% | +/-$24,381 | +/-$7,066 | +/-$4,714 | +/-$3,276 |