Comparison to Surrounding Areas
The median household income ($80,928) for 96738 is less than the median household income for 96740 ($95,542), 96743 ($101,468), Waikoloa Beach Resort CDP ($101,818), and Waikoloa Village CDP ($81,703). But it's more than Hawaii County ($78,639).
| 96738 | $80,928 |
| Waikoloa Beach Resort CDP | $101,818 |
| Waikoloa Village CDP | $81,703 |
| Hawaii County | $78,639 |
Get Median Household Income for all Zip Codes in Hawaii.
The average household income ($98,430) for 96738 is less than 96740 ($130,117), 96743 ($134,956), Hawaii County ($106,719), Waikoloa Beach Resort CDP ($174,392), and Waikoloa Village CDP ($99,304).
| 96738 | $98,430 |
| Waikoloa Beach Resort CDP | $174,392 |
| Waikoloa Village CDP | $99,304 |
| Hawaii County | $106,719 |
Get Average Household Income for all Zip Codes in Hawaii.
The per-capita income for 96738 is $35,251. The per capita income ($35,251) for 96738 is less than the per capita income for 96740 ($47,557), 96743 ($53,079), Hawaii County ($39,739), and Waikoloa Beach Resort CDP ($93,946). But it's more than Waikoloa Village CDP ($34,695).
| 96738 | $35,251 |
| Waikoloa Beach Resort CDP | $93,946 |
| Waikoloa Village CDP | $34,695 |
| Hawaii County | $39,739 |
Get Per-Capita Income for all Zip Codes in Hawaii.
6.7% of households make over $200,000 a year. The percent high income households (6.7%) for 96738 is less than the percent high income households for 96740 (17.1%), 96743 (19.1%), Hawaii County (12.7%), and Waikoloa Beach Resort CDP (27.4%). But it's more than Waikoloa Village CDP (6.2%).
| 96738 | 6.7% |
| Waikoloa Beach Resort CDP | 27.4% |
| Waikoloa Village CDP | 6.2% |
| Hawaii County | 12.7% |
Get High Income Households for all Zip Codes in Hawaii.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 96738 | $-1 | $65,972 | $102,697 | $74,007 |
| Waikoloa Beach Resort CDP | $-1 | $-1 | $133,393 | $71,563 |
| Waikoloa Village CDP | $-1 | $65,139 | $103,421 | $76,250 |
| Hawaii County | $39,615 | $83,291 | $87,275 | $69,877 |
Get Median Household Income by Age of Householder for all Zip Codes in Hawaii.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 96738 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 96738 | +/-$11,680 | +/-$7,850 | +/-$4,142 | +/-2.9% | +/-$-1 | +/-$37,175 | +/-$46,652 | +/-$11,923 |
| Waikoloa Beach Resort CDP | +/-$44,422 | +/-$49,734 | +/-$27,965 | +/-8.9% | +/-$-1 | +/-$-1 | +/-$41,782 | +/-$65,676 |
| Waikoloa Village CDP | +/-$14,028 | +/-$8,468 | +/-$4,319 | +/-3.0% | +/-$-1 | +/-$37,107 | +/-$49,105 | +/-$17,689 |
| Hawaii County | +/-$2,560 | +/-$3,557 | +/-$1,197 | +/-1.0% | +/-$24,381 | +/-$7,066 | +/-$4,714 | +/-$3,276 |