Comparison to Surrounding Areas
The median household income ($77,422) for 96748 is less than the median household income for Maui County ($97,161). But it's more than 96742 ($73,750), 96757 ($74,432), 96770 ($54,792), Kaunakakai CDP ($76,131), and Ualapue CDP ($63,750).
| 96748 | $77,422 |
| Kaunakakai CDP | $76,131 |
| Ualapue CDP | $63,750 |
| Maui County | $97,161 |
Get Median Household Income for all Zip Codes in Hawaii.
The average household income ($102,740) for 96748 is less than the average household income for Maui County ($131,649) and Kaunakakai CDP ($110,640). But it's more than 96742 ($68,740), 96757 ($86,259), 96770 ($78,555), and Ualapue CDP ($75,297).
| 96748 | $102,740 |
| Kaunakakai CDP | $110,640 |
| Ualapue CDP | $75,297 |
| Maui County | $131,649 |
Get Average Household Income for all Zip Codes in Hawaii.
The per-capita income for 96748 is $31,613. The per capita income ($31,613) for 96748 is less than the per capita income for 96742 ($44,316), 96770 ($34,646), Maui County ($45,622), Kaunakakai CDP ($32,728), and Ualapue CDP ($40,044). But it's more than 96757 ($23,050).
| 96748 | $31,613 |
| Kaunakakai CDP | $32,728 |
| Ualapue CDP | $40,044 |
| Maui County | $45,622 |
Get Per-Capita Income for all Zip Codes in Hawaii.
12.8% of households make over $200,000 a year. The percent high income households (12.8%) for 96748 is less than the percent high income households for 96770 (13.7%), Maui County (17.9%), and Kaunakakai CDP (17.2%). But it's more than 96742 (0.0%), 96757 (4.0%), and Ualapue CDP (0.0%).
| 96748 | 12.8% |
| Kaunakakai CDP | 17.2% |
| Ualapue CDP | 0.0% |
| Maui County | 17.9% |
Get High Income Households for all Zip Codes in Hawaii.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 96748 | $-1 | $81,168 | $85,000 | $75,457 |
| Kaunakakai CDP | $-1 | $95,101 | $-1 | $75,197 |
| Ualapue CDP | $-1 | $99,167 | $-1 | $56,172 |
| Maui County | $57,165 | $98,622 | $116,971 | $81,869 |
Get Median Household Income by Age of Householder for all Zip Codes in Hawaii.
Use our lookalike & filtering workflow to discover every zip that matches your ideal market profile.
Our Income By Zip Code Lists let you start with a zip like 96748, then automatically find hundreds of similar zips by income, demographics, and growth potential — so you can build a smarter target list in minutes.
Get Your Income By Zip Code List
Get all zip codes in a state or the entire US with data such as median household income.
Starting at $65.
All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 96748 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 96748 | +/-$18,219 | +/-$18,382 | +/-$6,008 | +/-6.1% | +/-$-1 | +/-$19,950 | +/-$71,897 | +/-$30,566 |
| Kaunakakai CDP | +/-$29,354 | +/-$24,631 | +/-$7,955 | +/-8.3% | +/-$-1 | +/-$50,313 | +/-$-1 | +/-$27,405 |
| Ualapue CDP | +/-$35,271 | +/-$14,151 | +/-$6,078 | +/-14.0% | +/-$-1 | +/-$73,720 | +/-$-1 | +/-$7,459 |
| Maui County | +/-$2,901 | +/-$3,821 | +/-$1,227 | +/-1.2% | +/-$24,533 | +/-$6,151 | +/-$5,126 | +/-$4,442 |