Comparison to Surrounding Areas
The median household income ($101,123) for 96761 is less than the median household income for 96793 ($107,668), Kapalua CDP ($154,375), Launiupoko CDP ($132,917), Kaanapali CDP ($129,167), Napili-Honokowai CDP ($105,565), Olowalu CDP ($111,250), and Mahinahina CDP ($162,813). But it's more than Maui County ($97,161) and Lahaina CDP ($88,889).
| 96761 | $101,123 |
| Olowalu CDP | $111,250 |
| Kaanapali CDP | $129,167 |
| Kapalua CDP | $154,375 |
| Lahaina CDP | $88,889 |
| Launiupoko CDP | $132,917 |
| Mahinahina CDP | $162,813 |
| Napili-Honokowai CDP | $105,565 |
| Maui County | $97,161 |
Get Median Household Income for all Zip Codes in Hawaii.
The average household income ($167,121) for 96761 is less than the average household income for Kaanapali CDP ($235,446), Kapalua CDP ($247,959), Launiupoko CDP ($240,605), Mahinahina CDP ($174,276), Napili-Honokowai CDP ($187,350), and Olowalu CDP ($254,405). But it's more than 96793 ($130,596), Maui County ($131,649), and Lahaina CDP ($125,443).
| 96761 | $167,121 |
| Olowalu CDP | $254,405 |
| Kaanapali CDP | $235,446 |
| Kapalua CDP | $247,959 |
| Lahaina CDP | $125,443 |
| Launiupoko CDP | $240,605 |
| Mahinahina CDP | $174,276 |
| Napili-Honokowai CDP | $187,350 |
| Maui County | $131,649 |
Get Average Household Income for all Zip Codes in Hawaii.
The per-capita income for 96761 is $57,411. The per capita income ($57,411) for 96761 is less than the per capita income for Kaanapali CDP ($103,475), Kapalua CDP ($107,183), Launiupoko CDP ($94,753), Mahinahina CDP ($65,917), Napili-Honokowai CDP ($67,712), and Olowalu CDP ($68,170). But it's more than 96793 ($42,775), Maui County ($45,622), and Lahaina CDP ($39,240).
| 96761 | $57,411 |
| Olowalu CDP | $68,170 |
| Kaanapali CDP | $103,475 |
| Kapalua CDP | $107,183 |
| Lahaina CDP | $39,240 |
| Launiupoko CDP | $94,753 |
| Mahinahina CDP | $65,917 |
| Napili-Honokowai CDP | $67,712 |
| Maui County | $45,622 |
Get Per-Capita Income for all Zip Codes in Hawaii.
20.5% of households make over $200,000 a year. The percent high income households (20.5%) for 96761 is less than the percent high income households for Kaanapali CDP (35.1%), Kapalua CDP (36.8%), Launiupoko CDP (34.2%), Mahinahina CDP (25.8%), and Olowalu CDP (31.6%). But it's more than 96793 (18.0%), Maui County (17.9%), Lahaina CDP (15.7%), and Napili-Honokowai CDP (19.8%).
| 96761 | 20.5% |
| Olowalu CDP | 31.6% |
| Kaanapali CDP | 35.1% |
| Kapalua CDP | 36.8% |
| Lahaina CDP | 15.7% |
| Launiupoko CDP | 34.2% |
| Mahinahina CDP | 25.8% |
| Napili-Honokowai CDP | 19.8% |
| Maui County | 17.9% |
Get High Income Households for all Zip Codes in Hawaii.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 96761 | $-1 | $105,586 | $106,848 | $90,000 |
| Olowalu CDP | $-1 | $-1 | $-1 | $-1 |
| Kaanapali CDP | $-1 | $125,962 | $162,917 | $142,083 |
| Kapalua CDP | $-1 | $-1 | $156,172 | $104,643 |
| Lahaina CDP | $-1 | $92,528 | $97,708 | $81,398 |
| Launiupoko CDP | $-1 | $117,083 | $106,667 | $152,250 |
| Mahinahina CDP | $-1 | $139,167 | $168,875 | $91,250 |
| Napili-Honokowai CDP | $-1 | $94,107 | $105,583 | $119,213 |
| Maui County | $57,165 | $98,622 | $116,971 | $81,869 |
Get Median Household Income by Age of Householder for all Zip Codes in Hawaii.
Use our lookalike & filtering workflow to discover every zip that matches your ideal market profile.
Our Income By Zip Code Lists let you start with a zip like 96761, then automatically find hundreds of similar zips by income, demographics, and growth potential — so you can build a smarter target list in minutes.
Get Your Income By Zip Code List
Get all zip codes in a state or the entire US with data such as median household income.
Starting at $65.
All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 96761 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 96761 | +/-$9,336 | +/-$13,904 | +/-$5,477 | +/-2.5% | +/-$-1 | +/-$23,053 | +/-$18,626 | +/-$25,957 |
| Olowalu CDP | +/-$102,078 | +/-$135,593 | +/-$37,084 | +/-27.5% | +/-$-1 | +/-$-1 | +/-$-1 | +/-$-1 |
| Kaanapali CDP | +/-$42,287 | +/-$45,377 | +/-$20,115 | +/-8.7% | +/-$-1 | +/-$26,424 | +/-$90,451 | +/-$52,955 |
| Kapalua CDP | +/-$39,728 | +/-$54,504 | +/-$26,971 | +/-10.5% | +/-$-1 | +/-$-1 | +/-$53,688 | +/-$73,811 |
| Lahaina CDP | +/-$6,274 | +/-$10,532 | +/-$3,619 | +/-4.5% | +/-$-1 | +/-$17,971 | +/-$14,275 | +/-$5,899 |
| Launiupoko CDP | +/-$27,935 | +/-$45,370 | +/-$18,693 | +/-8.1% | +/-$-1 | +/-$100,328 | +/-$52,457 | +/-$58,877 |
| Mahinahina CDP | +/-$19,130 | +/-$22,946 | +/-$8,941 | +/-8.7% | +/-$-1 | +/-$43,702 | +/-$11,069 | +/-$79,354 |
| Napili-Honokowai CDP | +/-$12,765 | +/-$36,570 | +/-$13,128 | +/-5.3% | +/-$-1 | +/-$67,643 | +/-$17,708 | +/-$23,192 |
| Maui County | +/-$2,901 | +/-$3,821 | +/-$1,227 | +/-1.2% | +/-$24,533 | +/-$6,151 | +/-$5,126 | +/-$4,442 |