Comparison to Surrounding Areas
The median household income ($100,693) for 96790 is less than the median household income for Keokea CDP ($114,250) and Makena CDP ($162,708). But it's more than 96713 ($54,375), 96753 ($88,408), 96768 ($100,391), Maui County ($97,161), Kula CDP ($100,433), and Wailea CDP ($90,000).
| 96790 | $100,693 |
| Keokea CDP | $114,250 |
| Kula CDP | $100,433 |
| Makena CDP | $162,708 |
| Wailea CDP | $90,000 |
| Maui County | $97,161 |
Get Median Household Income for all Zip Codes in Hawaii.
The average household income ($140,007) for 96790 is less than the average household income for Kula CDP ($143,789), Makena CDP ($276,063), and Wailea CDP ($144,610). But it's more than 96713 ($90,537), 96753 ($125,153), 96768 ($134,023), Maui County ($131,649), and Keokea CDP ($137,136).
| 96790 | $140,007 |
| Keokea CDP | $137,136 |
| Kula CDP | $143,789 |
| Makena CDP | $276,063 |
| Wailea CDP | $144,610 |
| Maui County | $131,649 |
Get Average Household Income for all Zip Codes in Hawaii.
The per-capita income for 96790 is $49,577. The per capita income ($49,577) for 96790 is less than the per capita income for 96753 ($51,078), Kula CDP ($55,086), Makena CDP ($204,626), and Wailea CDP ($67,274). But it's more than 96713 ($43,508), 96768 ($45,729), Maui County ($45,622), and Keokea CDP ($41,377).
| 96790 | $49,577 |
| Keokea CDP | $41,377 |
| Kula CDP | $55,086 |
| Makena CDP | $204,626 |
| Wailea CDP | $67,274 |
| Maui County | $45,622 |
Get Per-Capita Income for all Zip Codes in Hawaii.
21.8% of households make over $200,000 a year. The percent high income households (21.8%) for 96790 is less than the percent high income households for Kula CDP (23.1%) and Makena CDP (35.3%). But it's more than 96713 (8.2%), 96753 (16.4%), 96768 (19.4%), Maui County (17.9%), Keokea CDP (20.2%), and Wailea CDP (17.3%).
| 96790 | 21.8% |
| Keokea CDP | 20.2% |
| Kula CDP | 23.1% |
| Makena CDP | 35.3% |
| Wailea CDP | 17.3% |
| Maui County | 17.9% |
Get High Income Households for all Zip Codes in Hawaii.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 96790 | $73,750 | $101,419 | $127,616 | $81,563 |
| Keokea CDP | $73,750 | $120,833 | $155,357 | $85,417 |
| Kula CDP | $-1 | $125,197 | $125,776 | $79,219 |
| Makena CDP | $-1 | $-1 | $-1 | $162,917 |
| Wailea CDP | $-1 | $75,525 | $82,074 | $112,521 |
| Maui County | $57,165 | $98,622 | $116,971 | $81,869 |
Get Median Household Income by Age of Householder for all Zip Codes in Hawaii.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 96790 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 96790 | +/-$14,753 | +/-$18,384 | +/-$6,323 | +/-5.2% | +/-$36,205 | +/-$50,869 | +/-$20,324 | +/-$24,497 |
| Keokea CDP | +/-$20,052 | +/-$15,802 | +/-$5,286 | +/-5.7% | +/-$36,205 | +/-$79,671 | +/-$49,830 | +/-$46,855 |
| Kula CDP | +/-$16,425 | +/-$23,660 | +/-$8,421 | +/-6.8% | +/-$-1 | +/-$54,210 | +/-$40,583 | +/-$28,273 |
| Makena CDP | +/-$137,119 | +/-$166,118 | +/-$119,412 | +/-22.4% | +/-$-1 | +/-$-1 | +/-$-1 | +/-$86,875 |
| Wailea CDP | +/-$13,146 | +/-$19,549 | +/-$9,142 | +/-3.9% | +/-$-1 | +/-$5,173 | +/-$20,132 | +/-$20,073 |
| Maui County | +/-$2,901 | +/-$3,821 | +/-$1,227 | +/-1.2% | +/-$24,533 | +/-$6,151 | +/-$5,126 | +/-$4,442 |