Comparison to Surrounding Areas
The median household income ($60,036) for 63401 is less than the median household income for 62343 ($61,322), 63456 ($64,160), 63459 ($67,778), 63461 ($69,707), Ralls County ($65,388), Marion County ($62,903), and Rensselaer village ($77,750). But it's more than 63436 ($56,808), 63467 ($-1), Hannibal city ($53,721), and Saverton CDP ($-1).
| 63401 | $60,036 |
| Hannibal city | $53,721 |
| Rensselaer village | $77,750 |
| Saverton CDP | $-1 |
| Marion County | $62,903 |
| Ralls County | $65,388 |
Get Median Household Income for all Zip Codes in Missouri.
The average household income ($73,648) for 63401 is less than the average household income for 63459 ($78,276), 63461 ($82,457), 63456 ($76,628), Ralls County ($80,616), Marion County ($75,181), Saverton CDP ($134,926), and Rensselaer village ($83,967). But it's more than 62343 ($66,795), 63436 ($72,805), 63467 ($-1), and Hannibal city ($63,272).
| 63401 | $73,648 |
| Hannibal city | $63,272 |
| Rensselaer village | $83,967 |
| Saverton CDP | $134,926 |
| Marion County | $75,181 |
| Ralls County | $80,616 |
Get Average Household Income for all Zip Codes in Missouri.
The per-capita income for 63401 is $29,682. The per capita income ($29,682) for 63401 is less than the per capita income for 63436 ($30,194), 63461 ($33,689), 62343 ($31,692), Ralls County ($31,088), Marion County ($30,271), Saverton CDP ($61,525), and Rensselaer village ($31,420). But it's more than 63456 ($28,511), 63459 ($29,015), 63467 ($-1), and Hannibal city ($26,203).
| 63401 | $29,682 |
| Hannibal city | $26,203 |
| Rensselaer village | $31,420 |
| Saverton CDP | $61,525 |
| Marion County | $30,271 |
| Ralls County | $31,088 |
Get Per-Capita Income for all Zip Codes in Missouri.
3.7% of households make over $200,000 a year. The percent high income households (3.7%) for 63401 is less than the percent high income households for 62343 (3.8%), 63459 (5.0%), 63461 (5.1%), Ralls County (4.9%), and Saverton CDP (48.4%). But it's more than 63436 (2.8%), 63456 (3.6%), 63467 (0.0%), Marion County (3.4%), Hannibal city (2.0%), and Rensselaer village (2.2%).
| 63401 | 3.7% |
| Hannibal city | 2.0% |
| Rensselaer village | 2.2% |
| Saverton CDP | 48.4% |
| Marion County | 3.4% |
| Ralls County | 4.9% |
Get High Income Households for all Zip Codes in Missouri.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 63401 | $60,075 | $67,245 | $63,750 | $46,087 |
| Hannibal city | $56,750 | $60,852 | $54,494 | $43,054 |
| Rensselaer village | $-1 | $108,125 | $-1 | $68,750 |
| Saverton CDP | $-1 | $-1 | $-1 | $-1 |
| Marion County | $60,100 | $70,665 | $68,750 | $48,279 |
| Ralls County | $46,563 | $90,446 | $84,250 | $45,348 |
Get Median Household Income by Age of Householder for all Zip Codes in Missouri.
Use our lookalike & filtering workflow to discover every zip that matches your ideal market profile.
Our Income By Zip Code Lists let you start with a zip like 63401, then automatically find hundreds of similar zips by income, demographics, and growth potential — so you can build a smarter target list in minutes.
Get Your Income By Zip Code List
Get all zip codes in a state or the entire US with data such as median household income.
Starting at $65.
All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 63401 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 63401 | +/-$4,535 | +/-$5,036 | +/-$1,862 | +/-1.3% | +/-$19,513 | +/-$5,631 | +/-$17,786 | +/-$6,551 |
| Hannibal city | +/-$5,857 | +/-$4,544 | +/-$1,863 | +/-0.9% | +/-$18,385 | +/-$8,617 | +/-$15,128 | +/-$5,839 |
| Rensselaer village | +/-$18,435 | +/-$12,875 | +/-$5,192 | +/-3.6% | +/-$-1 | +/-$25,960 | +/-$-1 | +/-$20,342 |
| Saverton CDP | +/-$-1 | +/-$77,605 | +/-$34,562 | +/-51.6% | +/-$-1 | +/-$-1 | +/-$-1 | +/-$-1 |
| Marion County | +/-$2,753 | +/-$3,503 | +/-$1,403 | +/-1.0% | +/-$22,980 | +/-$5,780 | +/-$11,080 | +/-$4,428 |
| Ralls County | +/-$6,991 | +/-$5,709 | +/-$2,084 | +/-1.9% | +/-$20,567 | +/-$11,890 | +/-$13,440 | +/-$7,492 |