Comparison to Surrounding Areas
The median household income ($112,643) for 68404 is less than the median household income for 68372 ($114,420), 68430 ($145,729), 68523 ($141,786), and Martell CDP ($134,115). But it's more than 68438 ($81,250), 68339 ($101,146), 68358 ($111,705), 68368 ($110,375), 68331 ($96,250), 68333 ($81,083), Lancaster County ($74,793), Princeton CDP ($-1), and Sprague village ($81,250).
| 68404 | $112,643 |
| Martell CDP | $134,115 |
| Princeton CDP | $-1 |
| Sprague village | $81,250 |
| Lancaster County | $74,793 |
Get Median Household Income for all Zip Codes in Nebraska.
The average household income ($93,042) for 68404 is less than the average household income for 68523 ($183,424), 68368 ($108,104), 68372 ($126,563), 68430 ($178,577), 68331 ($113,443), 68333 ($96,869), 68339 ($136,366), 68358 ($115,490), Lancaster County ($99,410), Martell CDP ($119,905), and Princeton CDP ($138,705). But it's more than 68438 ($82,078) and Sprague village ($82,078).
| 68404 | $93,042 |
| Martell CDP | $119,905 |
| Princeton CDP | $138,705 |
| Sprague village | $82,078 |
| Lancaster County | $99,410 |
Get Average Household Income for all Zip Codes in Nebraska.
The per-capita income for 68404 is $37,146. The per capita income ($37,146) for 68404 is less than the per capita income for 68523 ($67,960), 68368 ($40,581), 68372 ($44,979), 68430 ($68,137), 68331 ($44,453), 68339 ($53,702), Lancaster County ($41,036), Martell CDP ($57,504), and Princeton CDP ($56,658). But it's more than 68333 ($32,114), 68358 ($36,939), 68438 ($29,810), and Sprague village ($29,810).
| 68404 | $37,146 |
| Martell CDP | $57,504 |
| Princeton CDP | $56,658 |
| Sprague village | $29,810 |
| Lancaster County | $41,036 |
Get Per-Capita Income for all Zip Codes in Nebraska.
0% of households make over $200,000 a year. The percent high income households (0.0%) for 68404 is less than 68523 (34.7%), 68430 (22.7%), 68438 (4.7%), 68331 (14.3%), 68333 (7.6%), 68339 (15.7%), 68358 (7.0%), 68368 (4.0%), 68372 (13.7%), Lancaster County (8.7%), and Sprague village (4.7%). And it's the same as Martell CDP (0.0%) and Princeton CDP (0.0%).
| 68404 | 0.0% |
| Martell CDP | 0.0% |
| Princeton CDP | 0.0% |
| Sprague village | 4.7% |
| Lancaster County | 8.7% |
Get High Income Households for all Zip Codes in Nebraska.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 68404 | $-1 | $114,426 | $170,208 | $36,161 |
| Martell CDP | $-1 | $-1 | $-1 | $132,865 |
| Princeton CDP | $-1 | $-1 | $-1 | $-1 |
| Sprague village | $-1 | $115,000 | $88,125 | $61,875 |
| Lancaster County | $40,987 | $83,451 | $94,375 | $63,317 |
Get Median Household Income by Age of Householder for all Zip Codes in Nebraska.
Use our lookalike & filtering workflow to discover every zip that matches your ideal market profile.
Our Income By Zip Code Lists let you start with a zip like 68404, then automatically find hundreds of similar zips by income, demographics, and growth potential — so you can build a smarter target list in minutes.
Get Your Income By Zip Code List
Get all zip codes in a state or the entire US with data such as median household income.
Starting at $65.
All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 68404 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 68404 | +/-$60,225 | +/-$17,537 | +/-$10,570 | +/-5.8% | +/-$-1 | +/-$8,460 | +/-$39,628 | +/-$19,335 |
| Martell CDP | +/-$28,351 | +/-$33,570 | +/-$16,124 | +/-30.9% | +/-$-1 | +/-$-1 | +/-$-1 | +/-$115,043 |
| Princeton CDP | +/-$-1 | +/-$60,433 | +/-$36,017 | +/-41.6% | +/-$-1 | +/-$-1 | +/-$-1 | +/-$-1 |
| Sprague village | +/-$30,983 | +/-$19,048 | +/-$10,301 | +/-7.0% | +/-$-1 | +/-$32,734 | +/-$54,295 | +/-$37,771 |
| Lancaster County | +/-$1,721 | +/-$2,071 | +/-$842 | +/-0.6% | +/-$2,392 | +/-$2,689 | +/-$3,398 | +/-$2,863 |