Comparison to Surrounding Areas
The median household income ($75,000) for 68431 is less than the median household income for 66434 ($76,613). But it's more than 64437 ($51,667), 66094 ($72,000), 68355 ($56,607), Richardson County ($60,108), and Rulo village ($45,625).
| 68431 | $75,000 |
| Rulo village | $45,625 |
| Richardson County | $60,108 |
Get Median Household Income for all Zip Codes in Nebraska.
The average household income ($87,070) for 68431 is less than the average household income for 66094 ($165,578) and 66434 ($96,348). But it's more than 64437 ($73,787), 68355 ($86,378), Richardson County ($82,919), and Rulo village ($85,681).
| 68431 | $87,070 |
| Rulo village | $85,681 |
| Richardson County | $82,919 |
Get Average Household Income for all Zip Codes in Nebraska.
The per-capita income for 68431 is $43,441. The per capita income ($43,441) for 68431 is less than the per capita income for 66094 ($56,645) and Rulo village ($46,364). But it's more than 64437 ($31,916), 66434 ($40,257), 68355 ($39,210), and Richardson County ($38,641).
| 68431 | $43,441 |
| Rulo village | $46,364 |
| Richardson County | $38,641 |
Get Per-Capita Income for all Zip Codes in Nebraska.
8% of households make over $200,000 a year. The percent high income households (8.0%) for 68431 is less than the percent high income households for 66094 (15.6%), 66434 (10.3%), 68355 (8.7%), and Rulo village (12.5%). But it's more than 64437 (1.4%) and Richardson County (6.8%).
| 68431 | 8.0% |
| Rulo village | 12.5% |
| Richardson County | 6.8% |
Get High Income Households for all Zip Codes in Nebraska.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 68431 | $-1 | $91,250 | $105,670 | $28,125 |
| Rulo village | $-1 | $90,938 | $84,583 | $24,250 |
| Richardson County | $39,337 | $80,292 | $66,128 | $40,743 |
Get Median Household Income by Age of Householder for all Zip Codes in Nebraska.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 68431 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 68431 | +/-$63,574 | +/-$27,491 | +/-$17,906 | +/-12.0% | +/-$-1 | +/-$71,426 | +/-$17,946 | +/-$11,030 |
| Rulo village | +/-$42,403 | +/-$43,036 | +/-$30,744 | +/-18.0% | +/-$-1 | +/-$48,636 | +/-$51,324 | +/-$7,823 |
| Richardson County | +/-$8,218 | +/-$8,940 | +/-$3,903 | +/-2.6% | +/-$26,543 | +/-$9,263 | +/-$7,246 | +/-$9,721 |