Comparison to Surrounding Areas
The median household income ($57,968) for 28401 is less than the median household income for 28457 ($78,178), 28405 ($70,274), 28412 ($71,636), 28429 ($72,337), 28451 ($81,481), Pender County ($80,396), New Hanover County ($75,166), Wilmington city ($66,738), and Wrightsboro CDP ($78,450). But it's more than 28403 ($54,547), 28435 ($46,429), and Hightsville CDP ($31,402).
| 28401 | $57,968 |
| Hightsville CDP | $31,402 |
| Wilmington city | $66,738 |
| Wrightsboro CDP | $78,450 |
| New Hanover County | $75,166 |
| Pender County | $80,396 |
Get Median Household Income for all Zip Codes in North Carolina.
The average household income ($76,158) for 28401 is less than the average household income for 28457 ($101,272), 28405 ($109,255), 28412 ($100,588), 28429 ($81,433), 28451 ($101,349), 28403 ($86,760), Pender County ($101,635), New Hanover County ($107,828), Wilmington city ($104,218), and Wrightsboro CDP ($82,210). But it's more than 28435 ($60,017) and Hightsville CDP ($46,473).
| 28401 | $76,158 |
| Hightsville CDP | $46,473 |
| Wilmington city | $104,218 |
| Wrightsboro CDP | $82,210 |
| New Hanover County | $107,828 |
| Pender County | $101,635 |
Get Average Household Income for all Zip Codes in North Carolina.
The per-capita income for 28401 is $39,108. The per capita income ($39,108) for 28401 is less than the per capita income for 28457 ($40,095), 28405 ($49,013), 28412 ($46,647), 28451 ($44,021), 28403 ($41,022), Pender County ($40,192), New Hanover County ($48,592), and Wilmington city ($49,405). But it's more than 28429 ($33,470), 28435 ($25,104), Hightsville CDP ($9,176), and Wrightsboro CDP ($33,124).
| 28401 | $39,108 |
| Hightsville CDP | $9,176 |
| Wilmington city | $49,405 |
| Wrightsboro CDP | $33,124 |
| New Hanover County | $48,592 |
| Pender County | $40,192 |
Get Per-Capita Income for all Zip Codes in North Carolina.
4.8% of households make over $200,000 a year. The percent high income households (4.8%) for 28401 is less than the percent high income households for 28457 (7.6%), 28405 (11.4%), 28412 (8.9%), 28451 (6.5%), 28403 (7.8%), Pender County (9.0%), New Hanover County (11.4%), and Wilmington city (10.8%). But it's more than 28429 (3.9%), 28435 (1.8%), Hightsville CDP (0.0%), and Wrightsboro CDP (3.0%).
| 28401 | 4.8% |
| Hightsville CDP | 0.0% |
| Wilmington city | 10.8% |
| Wrightsboro CDP | 3.0% |
| New Hanover County | 11.4% |
| Pender County | 9.0% |
Get High Income Households for all Zip Codes in North Carolina.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 28401 | $43,891 | $72,554 | $67,012 | $38,713 |
| Hightsville CDP | $-1 | $-1 | $-1 | $-1 |
| Wilmington city | $31,213 | $77,926 | $77,399 | $60,320 |
| Wrightsboro CDP | $-1 | $86,598 | $106,000 | $34,354 |
| New Hanover County | $32,150 | $85,966 | $90,766 | $62,585 |
| Pender County | $44,765 | $94,715 | $96,146 | $58,858 |
Get Median Household Income by Age of Householder for all Zip Codes in North Carolina.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 28401 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 28401 | +/-$4,622 | +/-$6,386 | +/-$3,233 | +/-1.4% | +/-$12,051 | +/-$12,381 | +/-$15,300 | +/-$8,201 |
| Hightsville CDP | +/-$25,294 | +/-$27,029 | +/-$4,943 | +/-45.7% | +/-$-1 | +/-$-1 | +/-$-1 | +/-$-1 |
| Wilmington city | +/-$2,914 | +/-$4,786 | +/-$2,140 | +/-1.0% | +/-$5,453 | +/-$5,525 | +/-$9,516 | +/-$5,428 |
| Wrightsboro CDP | +/-$6,912 | +/-$8,547 | +/-$3,822 | +/-2.6% | +/-$-1 | +/-$13,269 | +/-$12,188 | +/-$19,215 |
| New Hanover County | +/-$2,054 | +/-$3,191 | +/-$1,336 | +/-0.8% | +/-$5,789 | +/-$5,293 | +/-$5,628 | +/-$3,794 |
| Pender County | +/-$3,889 | +/-$5,183 | +/-$1,947 | +/-1.4% | +/-$20,051 | +/-$12,516 | +/-$8,641 | +/-$6,236 |