Comparison to Surrounding Areas
The median household income ($73,388) for 28478 is less than the median household income for 28447 ($77,134) and Pender County ($80,396). But it's more than 28421 ($60,025), 28425 ($66,478), 28444 ($44,330), 28466 ($65,558), Sampson County ($52,432), Duplin County ($55,148), and Watha town ($48,125).
| 28478 | $73,388 |
| Watha town | $48,125 |
| Duplin County | $55,148 |
| Pender County | $80,396 |
| Sampson County | $52,432 |
Get Median Household Income for all Zip Codes in North Carolina.
The average household income ($94,892) for 28478 is less than the average household income for 28447 ($103,168) and Pender County ($101,635). But it's more than 28421 ($66,952), 28425 ($79,198), 28444 ($66,887), 28466 ($79,505), Sampson County ($70,124), Duplin County ($69,758), and Watha town ($76,682).
| 28478 | $94,892 |
| Watha town | $76,682 |
| Duplin County | $69,758 |
| Pender County | $101,635 |
| Sampson County | $70,124 |
Get Average Household Income for all Zip Codes in North Carolina.
The per-capita income for 28478 is $40,605. The per capita income ($40,605) for 28478 is more than 28466 ($34,796), 28421 ($26,221), 28425 ($31,309), 28444 ($25,847), 28447 ($38,131), Pender County ($40,192), Sampson County ($27,307), Duplin County ($28,478), and Watha town ($29,519).
| 28478 | $40,605 |
| Watha town | $29,519 |
| Duplin County | $28,478 |
| Pender County | $40,192 |
| Sampson County | $27,307 |
Get Per-Capita Income for all Zip Codes in North Carolina.
3.4% of households make over $200,000 a year. The percent high income households (3.4%) for 28478 is less than the percent high income households for 28447 (9.2%), 28466 (6.8%), Duplin County (3.9%), and Pender County (9.0%). But it's more than 28421 (1.5%), 28425 (3.0%), 28444 (1.3%), Sampson County (2.8%), and Watha town (0.0%).
| 28478 | 3.4% |
| Watha town | 0.0% |
| Duplin County | 3.9% |
| Pender County | 9.0% |
| Sampson County | 2.8% |
Get High Income Households for all Zip Codes in North Carolina.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 28478 | $87,213 | $76,287 | $77,206 | $38,346 |
| Watha town | $-1 | $-1 | $100,000 | $-1 |
| Duplin County | $40,404 | $53,135 | $69,411 | $42,179 |
| Pender County | $44,765 | $94,715 | $96,146 | $58,858 |
| Sampson County | $59,861 | $62,548 | $61,736 | $39,513 |
Get Median Household Income by Age of Householder for all Zip Codes in North Carolina.
Use our lookalike & filtering workflow to discover every zip that matches your ideal market profile.
Our Income By Zip Code Lists let you start with a zip like 28478, then automatically find hundreds of similar zips by income, demographics, and growth potential — so you can build a smarter target list in minutes.
Get Your Income By Zip Code List
Get all zip codes in a state or the entire US with data such as median household income.
Starting at $65.
All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 28478 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 28478 | +/-$14,091 | +/-$20,945 | +/-$8,668 | +/-2.6% | +/-$48,579 | +/-$19,675 | +/-$35,124 | +/-$14,394 |
| Watha town | +/-$35,505 | +/-$28,550 | +/-$9,601 | +/-33.6% | +/-$-1 | +/-$-1 | +/-$78,295 | +/-$-1 |
| Duplin County | +/-$3,396 | +/-$2,923 | +/-$1,081 | +/-0.8% | +/-$14,476 | +/-$6,650 | +/-$5,440 | +/-$4,281 |
| Pender County | +/-$3,889 | +/-$5,183 | +/-$1,947 | +/-1.4% | +/-$20,051 | +/-$12,516 | +/-$8,641 | +/-$6,236 |
| Sampson County | +/-$4,188 | +/-$3,721 | +/-$1,306 | +/-0.8% | +/-$17,204 | +/-$7,175 | +/-$8,156 | +/-$2,110 |