28698 Income Statistics

Comparison to Surrounding Areas

28698 Median Household Income

The median household income ($54,402) for 28698 is less than the median household income for 28684 ($69,307), 37683 ($55,979), and Ashe County ($56,866). But it's more than 28607 ($46,639), 28615 ($51,653), 28692 ($43,103), 37691 ($13,976), Watauga County ($51,693), and Cove Creek CDP ($52,847).

28698$54,402
Cove Creek CDP$52,847
Ashe County$56,866
Watauga County$51,693

Get Median Household Income for all Zip Codes in North Carolina.

28698 Average Household Income

The average household income ($70,777) for 28698 is less than the average household income for 37691 ($70,830), 28615 ($74,891), 28684 ($88,987), 28692 ($80,050), 28607 ($77,971), Watauga County ($83,665), Ashe County ($73,848), and Cove Creek CDP ($77,282). But it's more than 37683 ($66,677).

28698$70,777
Cove Creek CDP$77,282
Ashe County$73,848
Watauga County$83,665

Get Average Household Income for all Zip Codes in North Carolina.

28698 Per-Capita Income

The per-capita income for 28698 is $33,263. The per capita income ($33,263) for 28698 is less than the per capita income for 28615 ($34,490), 28684 ($41,033), 28692 ($42,023), 37691 ($40,797), Watauga County ($34,167), Ashe County ($33,675), and Cove Creek CDP ($35,103). But it's more than 28607 ($29,503) and 37683 ($25,823).

28698$33,263
Cove Creek CDP$35,103
Ashe County$33,675
Watauga County$34,167

Get Per-Capita Income for all Zip Codes in North Carolina.

28698 High Income Households

2% of households make over $200,000 a year. The percent high income households (2.0%) for 28698 is less than the percent high income households for 28615 (3.4%), 28692 (5.6%), 37691 (6.7%), 28607 (6.6%), 28684 (4.0%), Watauga County (7.3%), and Ashe County (3.4%). But it's more than 37683 (1.7%) and Cove Creek CDP (1.9%).

286982.0%
Cove Creek CDP1.9%
Ashe County3.4%
Watauga County7.3%

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28698 Median Household Income by Age of Householder

under 25 years 25 to 44 years 45 to 64 years 65 years and over
28698$-1$93,750$49,778$51,776
Cove Creek CDP$-1$36,164$-1$53,865
Ashe County$-1$73,169$60,589$47,058
Watauga County$16,310$66,338$70,086$55,984

Get Median Household Income by Age of Householder for all Zip Codes in North Carolina.

28698 Map

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About the Data

Data Sources

All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 28698 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.

The following data tables were used:

  • B19001 Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19013 Median Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19301 Per Capita Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • S1902 Mean Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19049 Median Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars) By Age Of Householder

Margins of Error

Margins of error for the income data are:

Median Household Income Average Household Income Per Capita Income High Income Households Median Household Income by Age of Householder
under 25 25 to 44 45 to 64 65+
28698+/-$9,217+/-$10,198+/-$5,038+/-2.5%+/-$-1+/-$24,993+/-$14,665+/-$11,367
Cove Creek CDP+/-$13,888+/-$21,267+/-$7,986+/-3.3%+/-$-1+/-$29,541+/-$-1+/-$14,014
Ashe County+/-$4,577+/-$4,263+/-$1,956+/-1.1%+/-$-1+/-$6,443+/-$14,114+/-$5,445
Watauga County+/-$3,285+/-$5,648+/-$2,046+/-1.4%+/-$2,083+/-$7,274+/-$10,368+/-$6,442