Comparison to Surrounding Areas
The median household income ($54,402) for 28698 is less than the median household income for 28684 ($69,307), 37683 ($55,979), and Ashe County ($56,866). But it's more than 28607 ($46,639), 28615 ($51,653), 28692 ($43,103), 37691 ($13,976), Watauga County ($51,693), and Cove Creek CDP ($52,847).
| 28698 | $54,402 |
| Cove Creek CDP | $52,847 |
| Ashe County | $56,866 |
| Watauga County | $51,693 |
Get Median Household Income for all Zip Codes in North Carolina.
The average household income ($70,777) for 28698 is less than the average household income for 37691 ($70,830), 28615 ($74,891), 28684 ($88,987), 28692 ($80,050), 28607 ($77,971), Watauga County ($83,665), Ashe County ($73,848), and Cove Creek CDP ($77,282). But it's more than 37683 ($66,677).
| 28698 | $70,777 |
| Cove Creek CDP | $77,282 |
| Ashe County | $73,848 |
| Watauga County | $83,665 |
Get Average Household Income for all Zip Codes in North Carolina.
The per-capita income for 28698 is $33,263. The per capita income ($33,263) for 28698 is less than the per capita income for 28615 ($34,490), 28684 ($41,033), 28692 ($42,023), 37691 ($40,797), Watauga County ($34,167), Ashe County ($33,675), and Cove Creek CDP ($35,103). But it's more than 28607 ($29,503) and 37683 ($25,823).
| 28698 | $33,263 |
| Cove Creek CDP | $35,103 |
| Ashe County | $33,675 |
| Watauga County | $34,167 |
Get Per-Capita Income for all Zip Codes in North Carolina.
2% of households make over $200,000 a year. The percent high income households (2.0%) for 28698 is less than the percent high income households for 28615 (3.4%), 28692 (5.6%), 37691 (6.7%), 28607 (6.6%), 28684 (4.0%), Watauga County (7.3%), and Ashe County (3.4%). But it's more than 37683 (1.7%) and Cove Creek CDP (1.9%).
| 28698 | 2.0% |
| Cove Creek CDP | 1.9% |
| Ashe County | 3.4% |
| Watauga County | 7.3% |
Get High Income Households for all Zip Codes in North Carolina.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 28698 | $-1 | $93,750 | $49,778 | $51,776 |
| Cove Creek CDP | $-1 | $36,164 | $-1 | $53,865 |
| Ashe County | $-1 | $73,169 | $60,589 | $47,058 |
| Watauga County | $16,310 | $66,338 | $70,086 | $55,984 |
Get Median Household Income by Age of Householder for all Zip Codes in North Carolina.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 28698 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 28698 | +/-$9,217 | +/-$10,198 | +/-$5,038 | +/-2.5% | +/-$-1 | +/-$24,993 | +/-$14,665 | +/-$11,367 |
| Cove Creek CDP | +/-$13,888 | +/-$21,267 | +/-$7,986 | +/-3.3% | +/-$-1 | +/-$29,541 | +/-$-1 | +/-$14,014 |
| Ashe County | +/-$4,577 | +/-$4,263 | +/-$1,956 | +/-1.1% | +/-$-1 | +/-$6,443 | +/-$14,114 | +/-$5,445 |
| Watauga County | +/-$3,285 | +/-$5,648 | +/-$2,046 | +/-1.4% | +/-$2,083 | +/-$7,274 | +/-$10,368 | +/-$6,442 |