Comparison to Surrounding Areas
The median household income ($75,243) for 78728 is less than the median household income for 78729 ($86,438), 78664 ($87,417), 78681 ($137,819), 78717 ($145,325), 78727 ($110,379), 78660 ($113,205), Williamson County ($111,340), Travis County ($99,611), Austin city ($93,658), and Round Rock city ($99,287). But it's more than 78753 ($65,170) and Wells Branch CDP ($66,656).
| 78728 | $75,243 |
| Austin city | $93,658 |
| Round Rock city | $99,287 |
| Wells Branch CDP | $66,656 |
| Travis County | $99,611 |
| Williamson County | $111,340 |
Get Median Household Income for all Zip Codes in Texas.
The average household income ($97,184) for 78728 is less than the average household income for 78729 ($116,603), 78664 ($114,255), 78681 ($164,601), 78717 ($182,574), 78727 ($141,679), 78660 ($130,785), Williamson County ($140,407), Travis County ($143,001), Austin city ($135,028), and Round Rock city ($130,406). But it's more than 78753 ($85,701) and Wells Branch CDP ($89,838).
| 78728 | $97,184 |
| Austin city | $135,028 |
| Round Rock city | $130,406 |
| Wells Branch CDP | $89,838 |
| Travis County | $143,001 |
| Williamson County | $140,407 |
Get Average Household Income for all Zip Codes in Texas.
The per-capita income for 78728 is $47,745. The per capita income ($47,745) for 78728 is less than the per capita income for 78729 ($56,393), 78681 ($59,301), 78717 ($73,886), 78727 ($66,553), Travis County ($62,607), Williamson County ($53,505), Austin city ($62,862), and Round Rock city ($50,365). But it's more than 78660 ($47,198), 78664 ($43,876), 78753 ($36,327), and Wells Branch CDP ($46,773).
| 78728 | $47,745 |
| Austin city | $62,862 |
| Round Rock city | $50,365 |
| Wells Branch CDP | $46,773 |
| Travis County | $62,607 |
| Williamson County | $53,505 |
Get Per-Capita Income for all Zip Codes in Texas.
9.4% of households make over $200,000 a year. The percent high income households (9.4%) for 78728 is less than the percent high income households for 78729 (15.1%), 78664 (12.9%), 78681 (26.8%), 78717 (34.8%), 78727 (18.7%), 78660 (17.3%), Williamson County (19.9%), Travis County (20.4%), Austin city (18.8%), and Round Rock city (17.4%). But it's more than 78753 (7.4%) and Wells Branch CDP (7.9%).
| 78728 | 9.4% |
| Austin city | 18.8% |
| Round Rock city | 17.4% |
| Wells Branch CDP | 7.9% |
| Travis County | 20.4% |
| Williamson County | 19.9% |
Get High Income Households for all Zip Codes in Texas.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 78728 | $47,935 | $77,193 | $76,552 | $55,533 |
| Austin city | $45,435 | $104,328 | $104,247 | $71,429 |
| Round Rock city | $51,424 | $103,331 | $116,510 | $68,000 |
| Wells Branch CDP | $41,890 | $73,482 | $69,583 | $60,658 |
| Travis County | $44,782 | $106,982 | $115,840 | $77,381 |
| Williamson County | $58,884 | $125,729 | $128,070 | $75,134 |
Get Median Household Income by Age of Householder for all Zip Codes in Texas.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 78728 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 78728 | +/-$5,752 | +/-$6,803 | +/-$3,514 | +/-2.3% | +/-$26,931 | +/-$5,707 | +/-$13,327 | +/-$17,299 |
| Austin city | +/-$1,670 | +/-$2,015 | +/-$964 | +/-0.4% | +/-$4,064 | +/-$2,570 | +/-$3,667 | +/-$3,212 |
| Round Rock city | +/-$4,128 | +/-$5,136 | +/-$2,138 | +/-1.6% | +/-$13,683 | +/-$7,083 | +/-$11,737 | +/-$5,586 |
| Wells Branch CDP | +/-$4,180 | +/-$7,991 | +/-$3,454 | +/-2.3% | +/-$4,395 | +/-$8,485 | +/-$13,193 | +/-$12,862 |
| Travis County | +/-$1,578 | +/-$1,670 | +/-$749 | +/-0.4% | +/-$4,231 | +/-$2,342 | +/-$3,028 | +/-$3,448 |
| Williamson County | +/-$1,581 | +/-$1,982 | +/-$723 | +/-0.7% | +/-$4,155 | +/-$2,720 | +/-$4,233 | +/-$2,209 |