Comparison to Surrounding Areas
The median household income ($39,920) for 79104 is less than 79102 ($51,125), 79107 ($40,671), 79118 ($87,810), 79101 ($47,759), 79103 ($57,981), Potter County ($53,249), and Amarillo city ($65,912).
| 79104 | $39,920 |
| Amarillo city | $65,912 |
| Potter County | $53,249 |
Get Median Household Income for all Zip Codes in Texas.
The average household income ($53,411) for 79104 is less than the average household income for 79101 ($57,162), 79102 ($64,612), 79103 ($67,838), 79118 ($99,138), Potter County ($76,135), and Amarillo city ($91,776). But it's more than 79107 ($51,220).
| 79104 | $53,411 |
| Amarillo city | $91,776 |
| Potter County | $76,135 |
Get Average Household Income for all Zip Codes in Texas.
The per-capita income for 79104 is $20,047. The per capita income ($20,047) for 79104 is less than the per capita income for 79101 ($27,854), 79102 ($27,686), 79103 ($23,802), 79118 ($37,723), Potter County ($28,703), and Amarillo city ($37,126). But it's more than 79107 ($15,422).
| 79104 | $20,047 |
| Amarillo city | $37,126 |
| Potter County | $28,703 |
Get Per-Capita Income for all Zip Codes in Texas.
0.9% of households make over $200,000 a year. The percent high income households (0.9%) for 79104 is less than the percent high income households for 79101 (1.9%), 79102 (1.4%), 79103 (3.9%), 79118 (8.3%), Potter County (5.1%), and Amarillo city (7.7%). But it's more than 79107 (0.6%).
| 79104 | 0.9% |
| Amarillo city | 7.7% |
| Potter County | 5.1% |
Get High Income Households for all Zip Codes in Texas.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 79104 | $38,432 | $49,375 | $51,336 | $27,788 |
| Amarillo city | $38,939 | $73,326 | $80,320 | $46,996 |
| Potter County | $39,074 | $61,917 | $62,980 | $39,015 |
Get Median Household Income by Age of Householder for all Zip Codes in Texas.
Use our lookalike & filtering workflow to discover every zip that matches your ideal market profile.
Our Income By Zip Code Lists let you start with a zip like 79104, then automatically find hundreds of similar zips by income, demographics, and growth potential — so you can build a smarter target list in minutes.
Get Your Income By Zip Code List
Get all zip codes in a state or the entire US with data such as median household income.
Starting at $65.
All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 79104 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 79104 | +/-$9,205 | +/-$7,058 | +/-$2,836 | +/-1.4% | +/-$36,860 | +/-$20,163 | +/-$18,193 | +/-$4,349 |
| Amarillo city | +/-$1,473 | +/-$3,596 | +/-$1,534 | +/-0.8% | +/-$2,428 | +/-$4,846 | +/-$5,445 | +/-$3,775 |
| Potter County | +/-$2,372 | +/-$3,319 | +/-$1,255 | +/-0.8% | +/-$3,209 | +/-$4,738 | +/-$5,759 | +/-$2,835 |