Comparison to Surrounding Areas
The median household income ($71,586) for 54401 is less than the median household income for 54476 ($78,079), 54411 ($77,176), 54448 ($94,432), 54455 ($96,140), 54474 ($81,635), Marathon County ($77,884), Maine village ($110,721), Rib Mountain village ($94,294), and Rothschild village ($88,261). But it's more than 54403 ($69,030), 54417 ($-1), 54452 ($67,669), and Wausau city ($64,389).
| 54401 | $71,586 |
| Maine village | $110,721 |
| Rib Mountain village | $94,294 |
| Rothschild village | $88,261 |
| Wausau city | $64,389 |
| Marathon County | $77,884 |
Get Median Household Income for all Zip Codes in Wisconsin.
The average household income ($89,947) for 54401 is less than the average household income for 54476 ($98,130), 54411 ($94,151), 54448 ($113,895), 54455 ($114,242), 54474 ($101,386), 54403 ($91,357), Marathon County ($97,899), Maine village ($137,413), Rib Mountain village ($113,912), and Rothschild village ($102,075). But it's more than 54417 ($-1), 54452 ($86,432), and Wausau city ($80,941).
| 54401 | $89,947 |
| Maine village | $137,413 |
| Rib Mountain village | $113,912 |
| Rothschild village | $102,075 |
| Wausau city | $80,941 |
| Marathon County | $97,899 |
Get Average Household Income for all Zip Codes in Wisconsin.
The per-capita income for 54401 is $38,525. The per capita income ($38,525) for 54401 is less than the per capita income for 54476 ($44,485), 54448 ($46,768), 54452 ($39,443), 54455 ($47,396), 54474 ($39,892), 54403 ($39,420), Marathon County ($41,413), Maine village ($57,929), Rib Mountain village ($47,006), and Rothschild village ($41,289). But it's more than 54411 ($36,289), 54417 ($-1), and Wausau city ($35,957).
| 54401 | $38,525 |
| Maine village | $57,929 |
| Rib Mountain village | $47,006 |
| Rothschild village | $41,289 |
| Wausau city | $35,957 |
| Marathon County | $41,413 |
Get Per-Capita Income for all Zip Codes in Wisconsin.
7.3% of households make over $200,000 a year. The percent high income households (7.3%) for 54401 is less than the percent high income households for 54448 (12.1%), 54455 (8.7%), 54474 (7.5%), Marathon County (7.6%), Maine village (20.8%), and Rib Mountain village (13.5%). But it's more than 54411 (5.2%), 54452 (6.1%), 54476 (6.9%), 54403 (6.5%), 54417 (0.0%), Wausau city (4.4%), and Rothschild village (6.8%).
| 54401 | 7.3% |
| Maine village | 20.8% |
| Rib Mountain village | 13.5% |
| Rothschild village | 6.8% |
| Wausau city | 4.4% |
| Marathon County | 7.6% |
Get High Income Households for all Zip Codes in Wisconsin.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 54401 | $54,405 | $84,774 | $91,636 | $52,614 |
| Maine village | $83,646 | $111,172 | $162,250 | $64,500 |
| Rib Mountain village | $-1 | $140,714 | $122,744 | $63,542 |
| Rothschild village | $-1 | $109,779 | $109,352 | $54,313 |
| Wausau city | $65,057 | $72,997 | $73,977 | $41,828 |
| Marathon County | $66,385 | $91,686 | $98,098 | $53,258 |
Get Median Household Income by Age of Householder for all Zip Codes in Wisconsin.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 54401 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 54401 | +/-$4,776 | +/-$3,927 | +/-$1,751 | +/-1.3% | +/-$14,600 | +/-$6,018 | +/-$10,675 | +/-$5,248 |
| Maine village | +/-$16,073 | +/-$21,358 | +/-$8,989 | +/-8.4% | +/-$35,069 | +/-$10,632 | +/-$42,604 | +/-$22,762 |
| Rib Mountain village | +/-$10,147 | +/-$10,465 | +/-$3,726 | +/-4.1% | +/-$-1 | +/-$28,970 | +/-$26,174 | +/-$17,055 |
| Rothschild village | +/-$11,670 | +/-$9,572 | +/-$4,656 | +/-2.9% | +/-$-1 | +/-$21,703 | +/-$15,097 | +/-$7,927 |
| Wausau city | +/-$3,515 | +/-$4,107 | +/-$1,971 | +/-1.0% | +/-$18,966 | +/-$8,006 | +/-$3,789 | +/-$4,321 |
| Marathon County | +/-$2,218 | +/-$2,324 | +/-$924 | +/-0.7% | +/-$7,230 | +/-$4,171 | +/-$3,881 | +/-$1,768 |