54401 Income Statistics

Comparison to Surrounding Areas

54401 Median Household Income

The median household income ($71,586) for 54401 is less than the median household income for 54476 ($78,079), 54411 ($77,176), 54448 ($94,432), 54455 ($96,140), 54474 ($81,635), Marathon County ($77,884), Maine village ($110,721), Rib Mountain village ($94,294), and Rothschild village ($88,261). But it's more than 54403 ($69,030), 54417 ($-1), 54452 ($67,669), and Wausau city ($64,389).

54401$71,586
Maine village$110,721
Rib Mountain village$94,294
Rothschild village$88,261
Wausau city$64,389
Marathon County$77,884

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54401 Average Household Income

The average household income ($89,947) for 54401 is less than the average household income for 54476 ($98,130), 54411 ($94,151), 54448 ($113,895), 54455 ($114,242), 54474 ($101,386), 54403 ($91,357), Marathon County ($97,899), Maine village ($137,413), Rib Mountain village ($113,912), and Rothschild village ($102,075). But it's more than 54417 ($-1), 54452 ($86,432), and Wausau city ($80,941).

54401$89,947
Maine village$137,413
Rib Mountain village$113,912
Rothschild village$102,075
Wausau city$80,941
Marathon County$97,899

Get Average Household Income for all Zip Codes in Wisconsin.

54401 Per-Capita Income

The per-capita income for 54401 is $38,525. The per capita income ($38,525) for 54401 is less than the per capita income for 54476 ($44,485), 54448 ($46,768), 54452 ($39,443), 54455 ($47,396), 54474 ($39,892), 54403 ($39,420), Marathon County ($41,413), Maine village ($57,929), Rib Mountain village ($47,006), and Rothschild village ($41,289). But it's more than 54411 ($36,289), 54417 ($-1), and Wausau city ($35,957).

54401$38,525
Maine village$57,929
Rib Mountain village$47,006
Rothschild village$41,289
Wausau city$35,957
Marathon County$41,413

Get Per-Capita Income for all Zip Codes in Wisconsin.

54401 High Income Households

7.3% of households make over $200,000 a year. The percent high income households (7.3%) for 54401 is less than the percent high income households for 54448 (12.1%), 54455 (8.7%), 54474 (7.5%), Marathon County (7.6%), Maine village (20.8%), and Rib Mountain village (13.5%). But it's more than 54411 (5.2%), 54452 (6.1%), 54476 (6.9%), 54403 (6.5%), 54417 (0.0%), Wausau city (4.4%), and Rothschild village (6.8%).

544017.3%
Maine village20.8%
Rib Mountain village13.5%
Rothschild village6.8%
Wausau city4.4%
Marathon County7.6%

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54401 Median Household Income by Age of Householder

under 25 years 25 to 44 years 45 to 64 years 65 years and over
54401$54,405$84,774$91,636$52,614
Maine village$83,646$111,172$162,250$64,500
Rib Mountain village$-1$140,714$122,744$63,542
Rothschild village$-1$109,779$109,352$54,313
Wausau city$65,057$72,997$73,977$41,828
Marathon County$66,385$91,686$98,098$53,258

Get Median Household Income by Age of Householder for all Zip Codes in Wisconsin.

54401 Map

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About the Data

Data Sources

All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 54401 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.

The following data tables were used:

  • B19001 Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19013 Median Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19301 Per Capita Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • S1902 Mean Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19049 Median Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars) By Age Of Householder

Margins of Error

Margins of error for the income data are:

Median Household Income Average Household Income Per Capita Income High Income Households Median Household Income by Age of Householder
under 25 25 to 44 45 to 64 65+
54401+/-$4,776+/-$3,927+/-$1,751+/-1.3%+/-$14,600+/-$6,018+/-$10,675+/-$5,248
Maine village+/-$16,073+/-$21,358+/-$8,989+/-8.4%+/-$35,069+/-$10,632+/-$42,604+/-$22,762
Rib Mountain village+/-$10,147+/-$10,465+/-$3,726+/-4.1%+/-$-1+/-$28,970+/-$26,174+/-$17,055
Rothschild village+/-$11,670+/-$9,572+/-$4,656+/-2.9%+/-$-1+/-$21,703+/-$15,097+/-$7,927
Wausau city+/-$3,515+/-$4,107+/-$1,971+/-1.0%+/-$18,966+/-$8,006+/-$3,789+/-$4,321
Marathon County+/-$2,218+/-$2,324+/-$924+/-0.7%+/-$7,230+/-$4,171+/-$3,881+/-$1,768