Comparison to Surrounding Areas
The median household income ($81,875) for 54723 is less than the median household income for 54011 ($102,636), 54014 ($101,667), 54750 ($93,750), and Pierce County ($92,109). But it's more than 55066 ($73,584) and Bay City village ($57,857).
| 54723 | $81,875 |
| Bay City village | $57,857 |
| Pierce County | $92,109 |
Get Median Household Income for all Zip Codes in Wisconsin.
The average household income ($93,606) for 54723 is less than the average household income for 54011 ($158,273), 54014 ($115,078), 54750 ($114,435), 55066 ($96,923), and Pierce County ($118,966). But it's more than Bay City village ($70,174).
| 54723 | $93,606 |
| Bay City village | $70,174 |
| Pierce County | $118,966 |
Get Average Household Income for all Zip Codes in Wisconsin.
The per-capita income for 54723 is $42,143. The per capita income ($42,143) for 54723 is less than the per capita income for 54011 ($57,021), 54014 ($49,120), 54750 ($50,867), 55066 ($42,916), and Pierce County ($45,908). But it's more than Bay City village ($33,199).
| 54723 | $42,143 |
| Bay City village | $33,199 |
| Pierce County | $45,908 |
Get Per-Capita Income for all Zip Codes in Wisconsin.
6.4% of households make over $200,000 a year. The percent high income households (6.4%) for 54723 is less than the percent high income households for 54011 (14.5%), 54014 (13.0%), 54750 (15.5%), 55066 (8.1%), and Pierce County (10.6%). But it's more than Bay City village (4.2%).
| 54723 | 6.4% |
| Bay City village | 4.2% |
| Pierce County | 10.6% |
Get High Income Households for all Zip Codes in Wisconsin.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 54723 | $-1 | $86,071 | $85,417 | $59,531 |
| Bay City village | $-1 | $71,250 | $77,500 | $45,000 |
| Pierce County | $46,956 | $106,075 | $109,298 | $66,546 |
Get Median Household Income by Age of Householder for all Zip Codes in Wisconsin.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 54723 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 54723 | +/-$12,425 | +/-$10,766 | +/-$4,152 | +/-2.4% | +/-$-1 | +/-$1,160 | +/-$32,040 | +/-$17,441 |
| Bay City village | +/-$7,136 | +/-$13,461 | +/-$4,479 | +/-3.8% | +/-$-1 | +/-$29,436 | +/-$25,110 | +/-$16,164 |
| Pierce County | +/-$5,320 | +/-$11,595 | +/-$4,478 | +/-1.4% | +/-$5,085 | +/-$11,240 | +/-$10,455 | +/-$6,277 |