Comparison to Surrounding Areas
The median household income ($54,774) for 72104 is less than the median household income for 72167 ($89,886), 71941 ($70,329), 72015 ($66,107), 72019 ($87,869), 72084 ($60,938), 72128 ($65,938), 71913 ($56,010), 71929 ($55,747), Grant County ($71,549), Hot Spring County ($55,405), Saline County ($79,046), Garland County ($57,181), and Rockport city ($68,750). But it's more than 71901 ($53,514), 72087 ($46,346), Jones Mills CDP ($53,750), Magnet Cove CDP ($-1), Malvern city ($46,250), and Perla town ($47,500).
| 72104 | $54,774 |
| Rockport city | $68,750 |
| Jones Mills CDP | $53,750 |
| Magnet Cove CDP | $-1 |
| Malvern city | $46,250 |
| Perla town | $47,500 |
| Grant County | $71,549 |
| Hot Spring County | $55,405 |
| Saline County | $79,046 |
| Garland County | $57,181 |
Get Median Household Income for all Zip Codes in Arkansas.
The average household income ($66,563) for 72104 is less than the average household income for 72167 ($132,095), 71913 ($78,335), 71929 ($69,544), 71941 ($79,879), 72015 ($82,774), 72019 ($104,111), 72128 ($107,535), 71901 ($75,099), Grant County ($90,620), Hot Spring County ($70,323), Saline County ($95,923), Garland County ($77,414), Magnet Cove CDP ($68,022), and Rockport city ($79,539). But it's more than 72084 ($62,900), 72087 ($52,266), Jones Mills CDP ($54,949), Malvern city ($52,976), and Perla town ($51,296).
| 72104 | $66,563 |
| Rockport city | $79,539 |
| Jones Mills CDP | $54,949 |
| Magnet Cove CDP | $68,022 |
| Malvern city | $52,976 |
| Perla town | $51,296 |
| Grant County | $90,620 |
| Hot Spring County | $70,323 |
| Saline County | $95,923 |
| Garland County | $77,414 |
Get Average Household Income for all Zip Codes in Arkansas.
The per-capita income for 72104 is $24,638. The per capita income ($24,638) for 72104 is less than the per capita income for 72167 ($52,703), 71901 ($32,857), 71913 ($34,639), 71929 ($28,303), 71941 ($32,406), 72015 ($34,318), 72019 ($41,466), 72128 ($37,361), Hot Spring County ($27,188), Saline County ($38,887), Garland County ($34,085), Grant County ($36,762), Jones Mills CDP ($28,119), Magnet Cove CDP ($28,824), and Rockport city ($25,111). But it's more than 72084 ($22,763), 72087 ($22,203), Malvern city ($17,517), and Perla town ($19,816).
| 72104 | $24,638 |
| Rockport city | $25,111 |
| Jones Mills CDP | $28,119 |
| Magnet Cove CDP | $28,824 |
| Malvern city | $17,517 |
| Perla town | $19,816 |
| Grant County | $36,762 |
| Hot Spring County | $27,188 |
| Saline County | $38,887 |
| Garland County | $34,085 |
Get Per-Capita Income for all Zip Codes in Arkansas.
2% of households make over $200,000 a year. The percent high income households (2.0%) for 72104 is less than the percent high income households for 72167 (12.2%), 71913 (4.9%), 71929 (3.0%), 71941 (2.9%), 72015 (3.5%), 72019 (9.4%), 72128 (8.4%), 71901 (4.8%), Grant County (8.1%), Hot Spring County (2.6%), Saline County (7.3%), Garland County (4.5%), Magnet Cove CDP (3.2%), and Rockport city (4.1%). But it's more than 72084 (0.0%), 72087 (0.3%), Jones Mills CDP (0.0%), Malvern city (0.0%), and Perla town (0.0%).
| 72104 | 2.0% |
| Rockport city | 4.1% |
| Jones Mills CDP | 0.0% |
| Magnet Cove CDP | 3.2% |
| Malvern city | 0.0% |
| Perla town | 0.0% |
| Grant County | 8.1% |
| Hot Spring County | 2.6% |
| Saline County | 7.3% |
| Garland County | 4.5% |
Get High Income Households for all Zip Codes in Arkansas.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 72104 | $30,475 | $60,417 | $67,083 | $39,857 |
| Rockport city | $-1 | $-1 | $81,667 | $59,167 |
| Jones Mills CDP | $-1 | $-1 | $-1 | $-1 |
| Magnet Cove CDP | $-1 | $-1 | $146,156 | $34,767 |
| Malvern city | $30,561 | $54,472 | $51,361 | $33,766 |
| Perla town | $-1 | $73,750 | $-1 | $35,938 |
| Grant County | $122,574 | $80,805 | $74,020 | $52,818 |
| Hot Spring County | $31,268 | $58,661 | $65,000 | $42,129 |
| Saline County | $43,831 | $89,858 | $89,552 | $59,936 |
| Garland County | $45,847 | $62,079 | $67,960 | $47,691 |
Get Median Household Income by Age of Householder for all Zip Codes in Arkansas.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 72104 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 72104 | +/-$3,575 | +/-$4,687 | +/-$1,565 | +/-1.1% | +/-$15,832 | +/-$12,732 | +/-$8,613 | +/-$8,572 |
| Rockport city | +/-$21,592 | +/-$18,755 | +/-$9,700 | +/-5.6% | +/-$-1 | +/-$-1 | +/-$19,645 | +/-$17,014 |
| Jones Mills CDP | +/-$46,878 | +/-$13,997 | +/-$16,806 | +/-28.4% | +/-$-1 | +/-$-1 | +/-$-1 | +/-$-1 |
| Magnet Cove CDP | +/-$-1 | +/-$36,237 | +/-$11,187 | +/-5.3% | +/-$-1 | +/-$-1 | +/-$53,248 | +/-$27,923 |
| Malvern city | +/-$14,034 | +/-$6,662 | +/-$2,160 | +/-1.1% | +/-$7,177 | +/-$6,480 | +/-$12,415 | +/-$9,690 |
| Perla town | +/-$30,172 | +/-$18,150 | +/-$10,532 | +/-46.5% | +/-$-1 | +/-$35,507 | +/-$-1 | +/-$32,648 |
| Grant County | +/-$6,744 | +/-$8,662 | +/-$3,195 | +/-3.3% | +/-$49,099 | +/-$8,688 | +/-$11,401 | +/-$9,573 |
| Hot Spring County | +/-$3,337 | +/-$4,744 | +/-$1,861 | +/-1.1% | +/-$13,803 | +/-$10,377 | +/-$7,740 | +/-$7,922 |
| Saline County | +/-$2,950 | +/-$3,124 | +/-$1,300 | +/-1.2% | +/-$7,944 | +/-$3,447 | +/-$6,119 | +/-$5,815 |
| Garland County | +/-$2,452 | +/-$3,194 | +/-$1,294 | +/-0.7% | +/-$20,533 | +/-$4,087 | +/-$4,535 | +/-$3,500 |